ULSTER GAA: Structured giving at club level

MANY GAA clubs across have successfully introduced structured giving schemes as a central part of their fundraising strategies.

These initiatives mirror the well-established models used at county level, such as Club Aontroma, Club Derry and Club Tyrone. The concept is straightforward: individuals who value and support the work of the GAA within their local community are invited to commit to a regular financial contribution to their club, typically around £20 or €20 per month.

This contribution can be open-ended or agreed for a fixed period, providing a steady and predictable source of income to support club activities and development.

These schemes are primarily one-way contributions, where members and supporters give without expecting significant tangible rewards in return.

Some clubs may offer a small token of appreciation, such as branded merchandise or an annual hospitality event, but the central principle is to provide a simple and effective way for committed individuals to support their local GAA club.

Structured giving works best within the club’s own community, rather than through external fundraising, and can also attract contributions from former members and supporters who have moved away but still wish to contribute to their home club.

The success of such a scheme depends on effectively communicating the club’s value and achievements to potential contributors.

Every club has a strong story to tell, whether in terms of its facilities, the range of teams and coaching it provides, its support for youth and community activities, its role in promoting health and wellbeing or its contribution to local culture and schools.

These positive messages should be communicated clearly through a well-designed brochure, supported by presentations or one-to-one conversations. A professional, well-prepared approach demonstrates that the club is serious, transparent and respectful of potential subscribers.

When introducing a structured giving scheme, clubs should recognise that not everyone will wish to participate, and that such schemes are complementary to, rather than in competition with, traditional fundraising activities like club lotto draws.

Many people value these schemes because they provide a practical way to contribute financially when they may not have time to volunteer. Encouraging supporters to set up standing orders or direct debits makes administration straightforward, while creating a dedicated club bank account for the scheme reinforces its purpose and ensures clarity in managing funds.

Contributors appreciate transparency, so it is beneficial to show that their donations are ring-fenced for specific projects, such as facility development, youth coaching or community programmes.

Ongoing communication with subscribers is essential. Each year, the club should produce an annual update outlining how much has been raised, how the funds have been used and what progress has been achieved.

This report should also highlight future plans and express sincere appreciation for the continuing support of subscribers.

Maintaining regular contact fosters trust, reinforces community connection and ensures that structured giving remains a sustainable and valued part of the club’s long-term development.