BALLYMAGUIGAN have had a storming year on the pitch and Stephen Henry has enjoyed a whirlwind time off it with the launch of his new mystery GAA kit concept.
His native club are in Ulster action against Arva this weekend but his company (www.gaelicmysterykits.com) has been going from strength to strength.
“I saw the soccer mystery kit idea and, in January of this year, thought I’d try a Gaelic version,” said Henry, a teacher over the Bann in St Comgall’s PS Antrim.
By February, a website was up and running with a presence on both Facebook and Instagram.
“The concept is a customer will order a mystery jersey box on our website in their chosen size.
“They can write down teams to avoid in the notes, perhaps a rival team or a jersey they already own.”
Then, it’s time for Mystery Gaelic Kits to work their magic.
“We send them a surprise jersey with a certificate telling them their team. It’s a brilliant gift for GAA enthusiasts.
“The jersey could be from any of the six codes in the GAA and could be a county, club or international club. We offer kids, ladies, standard adult and playerfit adult sizes on the site.”
Orders have come in from all over Ireland, with boxes delivered to the US and Canada, across Europe and all the way to Australia and New Zealand.
“We have had over 1,000 orders so far with some notable influencers sharing their unboxing videos including the Fleming family down in Kerry, which was a brilliant boost for our sales and awareness,” Stephen continued.
“On social media pages (@gaelicmysterykits) we share a weekly ‘Jersey of the Week’ video and the episode is called ‘Thursday Jersey’.
“It’s a bit of fun sharing a jersey of a team from around the world and some facts about the team.”
For more information and how to place your order visit the website www.gaelicmysterykits.com