McKvr, one of Ireland’s fastest-growing sportswear brands, is proud to announce a landmark partnership with Kerry footballer David Clifford, one of the most influential athletes in modern GAA and Irish Sport. The collaboration launched with the debut of The Clifford Collection, a premium training and leisurewear range built around the mindset, discipline, and relentless standards that define Clifford’s game.

The range marks a first for the GAA world, a signature collection created with and inspired by an active inter-county star at the height of his career. McKvr’s marketing campaign concept, “Never Once”,  focuses on the unseen work behind excellence. The thousands of kicks, the extra sessions, and the commitment that separates the good from the great.

Hero Video – https://youtu.be/C9qXmxP2JVM?si=VTx3KP8uN03ZLaEC

Iconic Clifford Kick – https://youtu.be/z-zQ4UmcgW8?si=D3K8Ylj5zcEFKI1C

The Clifford Collection is now available at McKvr, Elverys Sports and Independent Sports Retailers nationwide.

Managing Director, Padraic McKeever, states, “McKvr are delighted to form this partnership with David, his dedication, humility, and relentless pursuit of improvement are values that McKvr hold dear. The Clifford Collection is an exciting new journey for McKvr and we hope it will inspire kids in the future to play the game and emulate what David does on the field”.